DAA Media + Marketing pledges $50K scholarship to LSU Manship School

DAA Media + Marketing is committing $50,000 to an advertising scholarship at Louisiana State University’s Manship School of Mass Communication, with the first awards expected this fall. The gift expands the agency’s 50th-anniversary giving and deepens a long-running pipeline between LSU and the Baton Rouge marketing firm.

Why it matters: - The scholarship gives LSU advertising and communication students direct financial support as they prepare for careers in the industry. - The gift also strengthens ties between DAA Media + Marketing and the Manship School, where the agency has already invested through mentorship, career fairs and classroom engagement. - The commitment arrives as DAA marks its 50th anniversary, making student support part of a broader yearlong giving effort.

What happened: - DAA Media + Marketing committed an exclusive $50,000 Advertising Scholarship to LSU’s Manship School of Mass Communication. - The first students selected for the scholarship will be awarded this fall. - LSU will determine the criteria for student selection. - Baton Rouge-based DAA made the announcement on Aug. 6, 2026.

The details: - DAA is adding another $50,000 in financial and in-kind contributions throughout 2026 as part of its anniversary initiative. - The agency is also supporting students through the DAA Emerging Leaders Laptop Giveaway. - That program will provide Apple MacBooks to five students pursuing degrees in advertising, marketing, graphic design or communications. - LSU Manship School Dean Kim Bissell said the donation reflects a shared commitment to preparing the next generation of communication leaders. - Bissell also said DAA’s leadership includes Manship alumni and that the company continues to support students through recruiting and mentorship.

Between the lines: - The scholarship is more than a one-time donation. It points to a talent pipeline that benefits both LSU students and a regional agency looking to build relationships with future hires. - DAA’s anniversary giving suggests the company is using a milestone year to formalize community and education partnerships. - LSU’s Manship School gains not only funding but also a deeper industry connection in advertising and communications.

What's next: - The first scholarship recipients are expected to be named this fall. - DAA will continue its 2026 anniversary giving through a mix of cash and in-kind support. - The laptop giveaway will move forward later in the year for eligible students in related fields.

The bottom line: - DAA is turning its 50th anniversary into a long-term investment in LSU students and future advertising talent.