Jessica Perrone expands HerFinIQ mission with mentorship, media and a new coaching app

Jessica Perrone is mentoring 100 women through Working for Women while growing HerFinIQ through national TV, community programming and a new financial coaching app. A free HerFinIQ Money Meet-Up is set for Aug. 25 as Perrone pushes to make financial education more accessible for women.

Why it matters: - Perrone’s work aims to make financial education feel more approachable for women who want help with investing, debt, credit, retirement and long-term wealth. - HerFinIQ is expanding beyond classes and workshops into mentorship, media and technology, which could widen access to financial guidance for more women. - The effort matters because confidence is often a barrier to action, especially for women managing major money decisions.

What happened: - Jessica Perrone, an Accredited Financial Counselor®, former Wall Street professional and founder of HerFinIQ, is mentoring 100 women through Working for Women. - Perrone has appeared in nearly 10 television interviews this year to discuss money issues affecting women and families. - Perrone is developing Hey Jessica, a financial coaching app designed to give women another way to get financial guidance and support. - HerFinIQ will host its next free Money Meet-Up on Tuesday, Aug. 25, 2026, on Zoom. - Women can reserve a free spot at meetup.herfiniq.com.

The details: - The monthly HerFinIQ Money Meet-Ups bring together women at different ages, income levels and stages of their financial lives. - The sessions cover investing, retirement, debt, credit, career changes and building long-term wealth. - Perrone said women want a place where they feel comfortable asking questions and learning without feeling intimidated. - The Money Meet-Up is complimentary with advance registration. - Her latest project, the Hey Jessica app, was highlighted at the Nasdaq Entrepreneurial Center Milestone Summit this summer. - HerFinIQ describes itself as a financial education platform focused on helping women build confidence, clarity and control over their financial futures.

Between the lines: - Perrone is using multiple channels at once — mentorship, TV, community events and app development — to meet women where they already are. - The strategy suggests HerFinIQ is trying to move from awareness to repeat engagement, giving women several entry points into financial education. - The focus on approachable, low-pressure education reflects a broader demand for guidance that feels practical rather than technical.

What's next: - Perrone will continue mentoring through Working for Women while expanding HerFinIQ’s national reach. - The Aug. 25 Money Meet-Up is the next public event on the calendar. - Development of the Hey Jessica app is expected to continue as Perrone looks for new ways to make financial coaching easier to access. - Perrone said the goal is to help women build financial confidence step by step, wherever they are starting from.