iCrossing named in Forrester media management services report

iCrossing said Aug. 26, 2026, that Forrester included the Hearst-owned digital marketing agency in its Media Management Services Landscape, Q2 2026. The listing puts iCrossing in front of marketing executives evaluating media planning, buying, measurement and optimization providers.

Why it matters: - Forrester’s landscape gives marketing teams a market map of media management services providers. - iCrossing’s inclusion can raise visibility with executives comparing vendors for planning, buying, measurement and optimization. - The report is available to Forrester clients or for purchase, which limits access but increases its value as a paid research reference.

What happened: - iCrossing said on Aug. 26, 2026, that Forrester named the company among vendors in The Media Management Services Landscape, Q2 2026. - The report covers 35 media management services providers. - The listing is aimed at marketing executives evaluating media management services providers.

The details: - The report examines how organizations approach media planning, buying, measurement and optimization in an evolving marketing environment. - iCrossing is a Hearst-owned global digital marketing agency and marketing technology consultancy. - Dmitry Klebanov, president at iCrossing, said media complexity continues to increase and organizations are re-evaluating how they approach accountability and measurement. - Klebanov said iCrossing is pleased to be included in the landscape. - Forrester said it does not endorse any company, product, brand or service included in its research publications. - Forrester also said its research should not be used as a basis to select products or services based on the ratings included in those publications. - Forrester said information in the report is based on the best available resources and reflects judgment at the time. - Forrester said the report is part of a broader collection of research resources, including interactive models, frameworks, tools, data and access to analyst guidance. - More information is available in Forrester's objectivity statement.

Between the lines: - Placement in a Forrester landscape can signal that iCrossing wants to be in the conversation as brands reassess media operations and measurement discipline. - The report’s objectivity language is a reminder that inclusion is not an endorsement, only a market reference point. - For iCrossing, the value is likely in credibility and discoverability rather than a formal ranking win.

What's next: - Marketing teams looking at media management vendors can use the landscape as one input alongside demos, references and pricing. - iCrossing can point prospects to the inclusion as part of its business development efforts. - The report will likely continue to be a reference point for organizations weighing media management services in 2026.

The bottom line: - iCrossing’s Forrester listing is a visibility boost, not a seal of approval.