Moon Media Affairs adds biological dentists after Cannes push

Moon Media Affairs is expanding its roster in 2026 to include biological dentists after CEO Mirit Moon says a Cannes wellness event opened her eyes to the field’s need for broader public awareness. The move ties the PR firm more closely to health, longevity and documentary projects emerging from Biohack Yourself Media and Lolli Brands Entertainment.

Why it matters: - Moon Media Affairs is broadening beyond celebrities, influencers, physicians and surgeons to represent biological dentists. - The expansion targets a niche health field that Moon sees as underexposed, with the goal of helping more dentists build public authority and educate patients. - The shift connects the PR firm to a growing health and wellness media ecosystem that blends documentaries, interviews, podcasts and live events.

What happened: - Moon Media Affairs expanded its representation in 2026 to include biological dentists. - CEO Mirit Moon said the move was strongly inspired by Anthony Lolli and TereZa Hakobyan-Lolli, founders of Biohack Yourself Media. - The inspiration came from the health and wellness programming the Lollis brought to Cannes during the 2026 Cannes Film Festival in France. - The Cannes experience included more than 250 doctors, biological dentists, filmmakers, wellness leaders, journalists, founders and other influential voices.

The details: - The Cannes programming featured several days of documentary premieres, interviews, podcast recordings, networking and health-focused media events. - The global premiere of “sHEALed” drew a standing-room-only audience at Cinéum Cannes. - The event also included internationally recognized health expert Dr. Daniel Pompa. - Biohack Yourself Media used the Cannes stage to connect health, longevity, filmmaking and education. - Biological dentistry is described as an approach that considers how dental materials, procedures, inflammation, airway health and the oral environment may affect the rest of the body. - Moon said biological dentists often look beyond traditional dentistry and view the mouth as part of the whole body. - Moon Media Affairs already works with established celebrities, influencers, doctors, surgeons and other health professionals. - The agency also offers public relations, media placement, press releases, reputation management, brand positioning, social media management and content strategy.

Between the lines: - The move suggests Moon Media Affairs sees demand for communications support in alternative and integrative health spaces, not just mainstream medical specialties. - The Cannes event appears to have served as both a networking platform and a proof point for how health advocacy can be packaged as media. - Moon’s comments frame PR as a way to close the gap between expertise and public recognition for professionals outside mainstream awareness. - The upcoming documentary “Bye Ol’ Dentistry” may further raise visibility for biological dentistry and related systemic-health messaging.

What's next: - Moon Media Affairs is likely to keep building its portfolio around health professionals who want a broader public platform. - The agency’s biological dentistry push may align with future media projects tied to Biohack Yourself Media and Lolli Brands Entertainment. - “Bye Ol’ Dentistry” is positioned as a next-wave project exploring biological dentistry, oral health and systemic wellness.

The bottom line: - Moon Media Affairs is using the Cannes wellness spotlight to enter biological dentistry, betting that the field’s public profile is about to grow.