EMAM to preview AssetMind AI media platform at IBC2026

EMAM will preview AssetMind, an on-prem AI platform for media operations, at IBC2026 in Amsterdam starting Sept. 11. The platform is aimed at broadcasters, media teams and other organizations that want AI tools without moving content into cloud-first workflows.

Why it matters: - AssetMind is aimed at organizations that want to use AI for media operations while keeping content, infrastructure and security controls on their own systems. - The platform is positioned for broadcasters, media companies, sports networks, government agencies and corporate media teams that manage sensitive or high-volume content. - EMAM is pitching AssetMind as a way to reduce dependence on cloud-first AI services and their usage-based pricing and egress fees.

What happened: - EMAM said it will preview AssetMind at IBC2026 at Stand 6.A20 in Amsterdam starting Sept. 11, 2026. - AssetMind is EMAM’s next-generation on-prem AI platform for enterprise media operations. - EMAM is inviting broadcasters, media organizations, sports networks, government agencies, enterprise customers and technology partners to meet with the team at the show. - The company is also seeking participants for the AssetMind Early Access and Design Partner Program.

The details: - AssetMind is designed to support AI-powered media operations in on-prem, hybrid and air-gapped environments. - The platform combines media understanding, workflow automation, intelligent storage management and distributed processing. - AssetMind is built on open source models. - Current capabilities include AI transcription and multilingual translation. - The platform can generate titles, summaries, metadata and tags automatically. - AssetMind supports semantic search using text and visual embeddings. - The system includes face detection, face clustering and person identification. - AssetMind also supports visual scene and object understanding. - The platform includes intelligent ingest, indexing and AI-assisted workflow automation. - AssetMind can archive to NAS and S3-compatible storage systems locally and in the cloud. - The platform can restore and transfer archived media for immediate use. - AssetMind nodes enable distributed AI processing. - The platform supports secure on-prem and air-gapped deployment for sensitive environments. - AssetMind includes AI-assisted web-based multitrack editing. - The system also offers a graphical workflow designer and system monitoring and analytics. - EMAM says the platform has an open structure that can accommodate additional AI models and agents. - AssetMind’s execution architecture separates workflow orchestration, AI processing, storage and archive access, and secure media delivery. - Through AssetMind nodes, organizations can distribute AI processing closer to where media resides while keeping centralized management, governance and security. - EMAM says this architecture supports scalable media analysis, search, archive, restore and transfer workflows across multiple systems.

Between the lines: - The launch reflects a broader push to bring AI closer to regulated or security-sensitive media environments instead of relying on cloud-only systems. - By emphasizing open source models and customer-owned infrastructure, EMAM is targeting buyers that want more control over costs, data handling and deployment. - The product preview also suggests EMAM wants AssetMind to sit beyond archive and search and become a broader media operations platform. - David Miller, EMAM president, said AssetMind is meant to bring AI models and agents into customer-owned production environments while preserving control over media, infrastructure and workflows. - EMAM says future capabilities under active development include integrations with Adobe Premiere Pro, DaVinci Resolve and other platforms, packaged delivery, infrastructure benchmarking and additional models. - EMAM says the platform’s roadmap extends beyond media analysis, archive and delivery.

What's next: - IBC attendees can see how AssetMind combines AI-powered media understanding, semantic search, visual intelligence, workflow automation, archive and restore tools, distributed processing and secure on-prem deployment. - EMAM plans to keep developing integrations and other features for AssetMind after the show. - Organizations interested in the Early Access and Design Partner Program can meet with EMAM at IBC2026 or visit more information and the company's website.

The bottom line: - EMAM is using IBC2026 to position AssetMind as an on-prem alternative to cloud-first AI media tools for organizations that want automation without giving up control.