Ribeye Media adds StackAdapt to local media platform

Ribeye Media says more than 100 local TV stations, broadcast groups and agencies can now access StackAdapt inside its workflow to plan, launch and report digital campaigns. The integration expands programmatic options across CTV, display, video, audio and DOOH without forcing teams into a separate DSP.

Why it matters: - Ribeye Media says the integration gives local media teams more programmatic choice without adding another platform to manage. - The move is aimed at broadcasters, broadcast groups and agencies that want to grow digital ad revenue while keeping seller and ad operations workflows simpler. - The addition could help local media companies handle more channels with less switching between tools.

What happened: - Ribeye Media added StackAdapt’s programmatic capabilities to the Ribeye platform. - The companies announced the integration on Sept. 17, 2026. - More than 100 local television stations, broadcast groups and agencies already use Ribeye to run digital advertising businesses. - StackAdapt is now available to Ribeye self-service clients. - Ribeye’s white-label and managed-service clients can also access StackAdapt through the platform.

The details: - Ribeye clients can use StackAdapt inside the existing Ribeye workflow to plan, activate, optimize and report on campaigns. - The integration covers CTV, OTT, online video, display, audio and digital out-of-home. - StackAdapt campaigns can also run across CTV, display, video, native, audio and DOOH. - Ribeye says the integration fits into its campaign management, reporting and attribution workflows. - Ribeye says the setup removes the need for another login, interface or reporting environment. - Ribeye is positioned as the operating system for local media. - Ribeye says its platform is built for broadcasters, agencies and media sales organizations.

Between the lines: - Ribeye is signaling that local media buyers want more supply and demand options, but not more operational complexity. - The integration also shows StackAdapt pushing deeper into local media distribution by meeting buyers inside an existing workflow. - Ribeye’s broader strategy is to give customers more control over activation paths while keeping reporting, attribution, training and support consistent.

What's next: - Ribeye says self-service clients can use StackAdapt now. - White-label and managed-service clients can access StackAdapt through the platform as well. - Ribeye is likely to keep adding activation paths as it expands its local media operating system.

The bottom line: - Ribeye and StackAdapt are betting local media teams will adopt more programmatic tools if those tools live inside one workflow.