Sandy Wardenburg Waggett to headline ProfitCON with AI SEO tactics

MSW Interactive Designs founder Sandy Wardenburg Waggett will present at ProfitCON 2026 in Parsippany, New Jersey, on how accounting and bookkeeping firms can get found and cited as AI search changes discovery. Her session will outline 15 tactics and a four-week implementation plan for improving visibility across Google and AI platforms.

Why it matters: - AI search is changing how prospective clients find professional services. Search results are increasingly answers, not just lists of links. - Accounting and bookkeeping firms now need to be understandable to both people and AI systems, not just rank well in traditional search. - Visibility now depends on clearer business identity, stronger proof and more consistent signals across the digital ecosystem.

What happened: - Sandy Wardenburg Waggett, founder of MSW Interactive Designs, will take the main stage at ProfitCON 2026 at Dolce by Wyndham Parsippany. - Her session is titled: Stop Just Trying to Rank. Start Trying to Be the Answer: How to Get Your Firm Found, Cited, and Recommended in the Age of AI. - The presentation is aimed at accounting and bookkeeping professionals. - Waggett will share 15 practical AI SEO tactics for traditional search, Google’s AI-powered search experiences and AI platforms.

The details: - The 15-step framework includes optimizing Google Business Profiles, auditing business identity and NAP information, implementing schema markup, strengthening expert and author pages, documenting awards and credentials, building security and trust content, creating client review libraries, publishing pricing guidance, verifying marketing claims, building FAQ and answer libraries, maintaining content freshness, distributing AI-ready press releases, and creating cost, comparison and best-of content. - The strategies are grouped into five areas: foundation, identity, proof, content and differentiation. - Waggett’s approach treats a firm as a recognizable entity across the digital ecosystem, not just as a website. - Search engines and AI systems can use websites, Google Business Profiles, structured data, directories, reviews, expert credentials, published content and third-party references to assess a business. - The framework is designed to make four things easy to understand: who a firm helps, what problems it solves, how it is different and why its claims should be believed. - Waggett recommends creating authoritative content around the questions buyers actually ask, including pricing, costs, comparisons, services, common problems and the best fit for specific needs. - Waggett said the goal is to become a credible source for the answer, not just another search result. - Waggett will also give attendees a four-week implementation plan that starts with foundational business information, connects services to detailed website pages, builds proof and authority, and expands a library of useful answers. - Attendees will receive AI prompts for each of the 15 strategies, presentation slides, an AI SEO implementation guide and additional AI marketing resources.

Between the lines: - The presentation reflects a broader shift in SEO from keyword targeting to entity clarity and answer quality. - For service businesses, trust signals such as credentials, reviews, structured data and consistent business information are becoming part of search visibility itself. - Waggett’s message suggests firms that keep publishing generic content may struggle to show up in AI-generated recommendations.

What's next: - Waggett is expected to use the ProfitCON session to turn the strategy into action with a week-by-week plan attendees can apply immediately. - The event will give firms a roadmap for updating their online presence to fit AI-first discovery habits. - Waggett’s book, Infinite Yous™: Scale Your Wisdom. Multiply Your Impact. Stay Human in the Age of AI., extends the same theme of using AI without losing human judgment.

The bottom line: - In AI search, firms need more than rankings. They need to be clear enough, credible enough and useful enough to become the answer.