MASL, Grabyo, AIR and TeclaSystem show connected live sports workflow at SPORTEL

Major Arena Soccer League, Grabyo, Advanced Image Robotics and TeclaSystem are demonstrating an end-to-end live sports workflow at SPORTEL Monaco on October 13, 2026. The setup shows how AI cameras, cloud production and media management can help rights holders expand coverage across venues and platforms without building full production operations at every arena.

Why it matters: - The workflow is aimed at sports rights holders that want to cover more venues without adding a full production crew at each arena. - The model connects capture, production and distribution in one system, which can help leagues reach more platforms, partners and audiences from the same match feed. - The setup is built to create more commercial value from live matches by making it easier to repurpose coverage for broadcast, streaming and social.

What happened: - Major Arena Soccer League, Grabyo, Advanced Image Robotics and TeclaSystem are unveiling a connected live sports workflow at SPORTEL Monaco, Stand H01/H20. - The public demonstration shows a complete matchday workflow in action, from arena capture to cloud production and multiplatform distribution. - The event takes place in Monaco on October 13, 2026.

The details: - Grabyo’s cloud production and distribution platform sits at the center of the workflow. - AIR’s robotic cameras automatically track action from multiple positions around the arena. - TeclaSystem’s InGrid technology handles ingest, processing, recording and routing of venue feeds into the production environment. - Grabyo pulls the incoming feeds into one cloud production environment. - Remote teams can use that environment to produce live coverage, add graphics and commentary, create in-game highlights and deliver outputs for broadcast, streaming and social audiences. - TeclaSystem’s Synaxis media asset management and Dynamo playout tools add metadata tagging, search, archiving and scheduled delivery. - Games and highlights can be repurposed for web, social, OTT and linear channels using cloud, on-premises or hybrid infrastructure. - MASL already uses Grabyo to centralize live match distribution to social, OTT services and broadcast partners. - MASL inserts ad markers into its feeds so receiving partners can manage commercial breaks. - MASL publishes highlights to its website and social channels while matches are still live. - Visitors to SPORTEL Monaco will see the technologies working together in a matchday demonstration.

Between the lines: - The demonstration builds on MASL’s existing workflow rather than introducing a standalone concept. - The setup points to a broader shift in live sports production toward software-based operations and remote workflows. - The combination of AI cameras, cloud production and media management suggests a way to scale coverage while keeping onsite staffing lighter. - TeclaSystem’s role extends the workflow beyond live production into asset management and scheduled playout, which helps leagues reuse the same content across more channels.

What's next: - The companies are using SPORTEL Monaco to show how the workflow can support match coverage for multiple venues and partners. - MASL plans to keep expanding its production and distribution model so more broadcasters and fans can access matches across different platforms. - The demonstration is positioned as a model other rights holders can adapt as they look to increase reach without expanding production complexity.

The bottom line: - The four-way demo shows how leagues can turn one live match into a distributed content workflow for broadcast, streaming and social without building traditional production infrastructure at every venue.