LEPAS launches global campaign for user-created elegance stories

LEPAS is asking drivers, partners and media worldwide to join its #MyEleganceMoment campaign and become “Global Elegant Lifestyle Partners.” The effort aims to turn real-world user experiences into future brand experiences as the Chery-owned NEV brand expands internationally.

Why it matters: - LEPAS is trying to turn customers into co-creators as it expands its global NEV footprint. - The campaign gives the brand a way to collect real-world stories from different markets and cultures. - User-generated content will help shape how LEPAS presents its core ideas of Leopard Aesthetics, Elegant Technology and Exquisite Space.

What happened: - LEPAS launched a search for “Global Elegant Lifestyle Partners” alongside its #MyEleganceMoment storytelling campaign. - The initiative is open to vehicle owners, media representatives, partners and other participants worldwide. - LEPAS framed the effort as a new phase after the brand’s global debut, with user experiences increasingly shaping how LEPAS defines elegance. - The company said selected participants will be invited in October to its first Global Elegant Lifestyle Week.

The details: - Participants can submit photos, videos or stories. - Examples include a photo showing LEPAS design in a city setting, a video showing technology that helps a driver stay calm, or a story about a trip defined by elegance, refinement and confidence. - LEPAS says the submissions will create an evolving picture of elegant lifestyles around the world. - The brand says the campaign also gives participants a voice in shaping future brand experiences. - The company described Global Elegant Lifestyle Partners as storytellers, interpreters and co-creators rather than just event participants. - LEPAS said elegance has no single definition and can look different across cultures, lifestyles and daily moments. - The company pointed to examples such as staying calm in rush-hour traffic, parking in a tight space, enjoying comfort on a long drive, resting in the car after a day’s work or sharing laughs on a weekend trip. - LEPAS cited a recent “Elegance on the Road Rally” in Thailand, where more than 100 users and companions drove LEPAS L6 EVs from Bangkok to Pattaya. - That event mixed real-world driving, community activities and user interaction. - LEPAS said the rally created opportunities for the brand and users to connect beyond the vehicle. - The first Global Elegant Lifestyle Week is intended to bring selected participants together with users from around the world for conversations and co-creation.

Between the lines: - LEPAS is using storytelling to deepen brand loyalty while also learning how different markets define premium mobility. - The strategy suggests the company wants its design and technology messaging to feel more local without losing a global brand identity. - The focus on culture, daily routines and user emotion signals a lifestyle branding play, not just a product launch.

What's next: - LEPAS will announce or identify selected Global Elegant Lifestyle Partners for the October event. - Participants are expected to share stories with global users and contribute ideas for future brand and user experiences. - The campaign will continue collecting content as LEPAS expands its international presence.

The bottom line: - LEPAS is betting that real user stories will help define modern elegance as it grows its global EV brand.