LEPAS plans global elegance showcase in Wuhu

LEPAS will stage its first Global Elegant Lifestyle Week from Oct. 18-24 during the 2026 Chery International User Summit in Wuhu, China. The centerpiece is the Global Elegance Parade, designed to position the NEV brand as a global platform for local culture, design and user-led mobility experiences.

Why it matters: - LEPAS is trying to frame electric mobility as a lifestyle and cultural experience, not just a product launch. - The event is meant to connect users, partners and media across markets around a shared idea of “elegance” in the NEV era. - The brand is using local culture, design and community activities to support its global expansion strategy.

What happened: - LEPAS will hold its first Global Elegant Lifestyle Week from Oct. 18-24, 2026, during the 2026 Chery International User Summit. - The main feature will be the Global Elegance Parade, which will debut in Luolan City in Wuhu, China. - The event is positioned as a global gathering under the theme “TOGETHER IN ELEGANCE.”

The details: - LEPAS says the Global Elegance Parade will bring together cultural traditions and lifestyle aesthetics from around the world. - The parade is designed to showcase different expressions of elegant living in the NEV era. - LEPAS describes itself as a preferred brand for elegant mobile life and says its international growth is about becoming part of local life. - The brand says it engages communities through sports, art, design, charity initiatives and other locally relevant activities. - The program will highlight local lifestyles, design traditions, signature scents, immersive experiences and user stories. - Visitors will see influences from the East, Europe, the Middle East, Africa, Southeast Asia and Latin America. - The showcase will feature references to Song brocade textures, Earl Grey tea in a garden setting, blue-framed windows, herbal tea, flowing silk and orchid scents. - LEPAS says the parade is more than an exhibition and is meant to be a co-creation platform for global elegant lifestyle partners. - The company says users and guests will share views on elegant living and help shape a new vision of elegant mobility.

Between the lines: - LEPAS is borrowing the language of luxury, culture and community to differentiate itself in the crowded NEV market. - The focus on localization suggests the brand wants global expansion to look adapted to each market rather than standardized. - The user-summit format also gives LEPAS a way to turn early customers into brand ambassadors and content sources.

What's next: - LEPAS will use the Oct. 18-24 week to bring together first users, partners and media for in-person exchanges. - The company aims to turn the event into a shared workshop for co-creating future ideas around elegant mobility. - LEPAS says it will continue building its global user community through localized operations and market-specific experiences.

The bottom line: - LEPAS is betting that culture-led events can strengthen its global NEV identity and deepen customer loyalty while the brand expands abroad.